Win Bigly: Persuasion in a World Where Facts Don't Matter
1Liner
: Interesting, enlightening, but not completely anti-Trump, which is polarizing for some.
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Scott touches on negotiations and other techniques used to Svengali (persuade) people.
Scott had predicted Trump would win early (based on his powers of persuasion) and he explains why. He's not necessarily a fan of Trump... (he voted left in most prior elections)... but this book is filled with where he thinks Trump is dead on-target with some of his distractions and persuasion efforts, and that can be a hard read for some (even if the point is about persuasion, not likability/morality/positions).
If you're not a #NeverTrump'er, or you have a very analytical personality and want to think of why people react or vote the way they do, this is a brilliant book. So I thoroughly enjoyed it... though it fits a lot of my confirmation biases.
But if you're emotionally motivated, or don't want to be too introspective -- it's likely to touch some raw nerves.
